Every B2B Company Has a Case Study Sitting Half-Finished in a Drive Folder. Someone Gets Paid $2,800 to Finish It.
Go look at almost any B2B company’s case studies page. Three pieces. The newest is two years old. Sales asks for more in every pipeline meeting. The marketing manager has been putting it off for eleven months — not because they can’t write, but because producing a case study means chasing a customer for an interview, prying numbers out of legal, and herding three stakeholders to a yes. It’s a coordination job wearing a writing job’s clothes, and nobody internally wants it.
That’s the entire opportunity. Blog posts pay $250 because they’re four steps from a sale. Case studies pay $1,800–$4,500 and whitepapers pay $4,000–$12,000 because they’re attached to the proposal. Same writer. Ten times the invoice. And AI has cut the drafting time in half without touching the part that actually creates the value — getting a real human on a call and finding out what really happened.
You are not selling writing. You are selling the removal of a chore a marketing manager has been actively avoiding for the better part of a year. People pay generously to make that guilt go away.
Inside this premium guide you’ll get:
- The 13-question customer interview script, in the exact order that gets a stranger to hand you the pain quote, the decision quote, and the number — inside 30 minutes
- The 2026 price map for every format, and the specific levers that move you from the $1,000 tier to the $3,000+ tier
- The four-stage AI production pipeline with copy-paste prompts — including the one instruction that stops a model inventing statistics and turns hallucination into a to-do list
- Scripts for the “we can’t share metrics” objection: the escalation ladder that gets you a usable figure almost every time
- The cold email template that pulls 5–12% replies from marketing managers, plus the one observation you must open with or it fails
- Three bundle offers, priced and scripted — including the one that turns a $2,500 client into a $13,500 client, and the retainer pitch that reaches $5,000/month
- The six-point fact-check pass, and the three sentences that let you tell a client “we can’t claim that” without losing them
- The subcontracting order for scaling past $200K — what to hand off first, what it costs, and the one thing you must never give away
- A day-by-day 30-day plan from zero portfolio to first invoice, with realistic conversion numbers so you know if you’re on track
What this is not: a get-rich-quick scheme. Realistically, 40 cold emails produce 3–6 replies, 2–3 calls, one project — about $2,000–$2,800 in month one. Month six, with two retainers, looks more like $9,000–$11,000. Getting there means being comfortable asking strangers uncomfortable questions on a video call, and being ruthlessly honest about numbers when it would be easier not to be. Fabricate one statistic and this business ends. It all runs on trust — which is exactly why it still pays this well in a market drowning in generated content.
7,500+ words. Twelve chapters. Real templates, real scripts, real 2026 numbers — written by an operator, not a content mill. Grab it for $9.99 and go finish someone’s case study.











Rosalind Rutherford –
The examples are the best part. I adapted two of them almost word for word.
Winona Lockridge –
Finally a guide that assumes you’re busy. Gets to the point and respects your time.
Merrick Hargrove –
Gave me a plan instead of more things to research. That’s what I was missing.