AI Trade Show Booth Leads 2026: Captello & Claude Follow-Up
Learn AI trade show lead follow-up that closes: use Captello badge scans plus Claude to work every lead in 24 hours instead of letting 80% rot.
Chapter 1: The $28K Booth That Bleeds: Why 80% of Scanned Badges Rot Let's start with the number that should make you uncomfortable. A mid-tier 20x20 booth at a regional B2B show — say, a manufacturing or healthcare IT event with 8,000 attendees — costs roughly $28,000 all-in by the time you're done. That's not the sticker price on the floor space. That's the real number, and most exhibitors never add it up because the invoices arrive from six different vendors across four months. Here's what actually goes into it: Line item Typical cost Who invoices you Floor space (20x20,...