AI Boat Dealer Ops 2026: DockMaster & Lightspeed Wins
Discover how AI for boat dealerships cuts aging inventory, fills service bays, and revives dead leads in 2026 — real DockMaster and Lightspeed wins from...
Chapter 1: The 2026 Marine Dealership Reality: Why AI Stops Being Optional Walk any dealership lot in 2026 and you will find the same three problems in some combination: units aging past 200 days, a service department booked six weeks out with two open tech positions, and a CRM full of leads nobody called back. None of these are new. What changed is that the margin cushion that used to absorb them is gone. The 2020–2022 boom taught the industry bad habits. Boats sold themselves, floor plan interest was near zero, and a dealer could carry sloppy inventory decisions because...