Best AI Chatbot Builder for Ecommerce 2026: Gorgias vs Intercom Fin
Gorgias vs Intercom Fin compared for 2026: pricing, AI resolution rates, and which ecommerce chatbot builder actually cuts your cost per ticket and protects...
Chapter 1: The 2026 Ecommerce Support Crisis: Why Ticket Volume Broke Your Margin Here is the uncomfortable math that brought you to this eguide. Somewhere between 2023 and now, your support inbox stopped being a cost center you could ignore and became the line item that quietly ate your contribution margin. You didn't get worse at customer service. Your ticket volume grew faster than your revenue did, and the cost per ticket grew faster than both. That is the crisis. Not "customers are angrier" — though some are. The crisis is structural: ecommerce brands added channels, added SKUs, added marketplaces,...