Instantly + Attio Churn-Risk Alert Workflow 2026: Build It
Build a churn risk automation workflow that connects Instantly and Attio in 2026 — real-time alerts, scoring logic, and the exact setup steps CS teams use...
Chapter 1: Why Churn Prediction Broke in 2026 — And What Replaced It For most of the last decade, churn prediction was a dashboard problem. You picked five or six numeric inputs — login frequency, seat utilization, support ticket volume, NPS, days since last QBR — assigned each a weight, summed them, and painted the result green, yellow, or red. Customer Success teams built entire operating rhythms around that number. It felt rigorous because it was quantitative. It wasn't rigorous. It was arithmetic dressed up as insight, and by 2026 it had stopped working badly enough that most revenue teams...