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The ‘AI drafts, human approves’ pattern is the sweet spot when you’re starting — safe and still saves tons of time.
I lean Claude for long-form and nuanced editing, ChatGPT when I want plugins or quick versatility. But truly – test both on YOUR writing. Preferences vary a lot by style.
Claude and ChatGPT both write great email copy — the secret is the prompt. Give it your audience, your product, the ONE action you want, and a couple of your past emails as a style sample. ‘Write like these’ beats ‘write a marketing email’ every time.
Skip the hype – show a before/after. Pick one painful task, do it with AI, and present the time saved with the actual output. ‘This took 2 hours, now 15 minutes, same quality.’ Concrete beats visionary every time. Also address privacy up front.
Start with the free/cheap chat tools for the boring stuff: emails, proposals, social captions, summarizing docs, first-draft SOPs. That alone gives a small team hours back every week. You don’t need enterprise anything to get 80% of the value.